I missed something

Not surprising really, being new to reading the community of food blogs out there and not really being a food blogger in earnest, so much as posting a few recipes to amuse myself and keep Kamper busy. ;)
So, much as i am a huge fan of the humble cheese sandwich and of other peoples food blogs i only just stumbled on this
http://www.laist.com/archives/2006/02/18/glossy_mags_vs_foodblogs.php
basically some guy in a magazine said food blogs are about as interesting as a cheese sandwich and as a result a lot of food bloggers posted recipes of cheese sadnwiches in protest.
Well yumm, frankly. :)